🔗 Slug Generator

How to write a good URL slug

A slug is read by people, search engines and AI answer engines alike, so it should say what the page is about in a few plain words. These rules cover almost every case:

1. Lead with the main keyword. Put the phrase people search for first: technical-seo-checklist, not our-complete-checklist-for-technical-seo.
2. Keep it to 3–5 words. Short slugs are easier to read, share and remember, and they are less likely to be cut off in search results.
3. Use lowercase letters, numbers and hyphens only. Paths can be case-sensitive on some servers, so mixed case invites duplicate URLs, and spaces or symbols get percent-encoded into something unreadable.
4. Drop filler words, but keep the meaning. "The", "a" and "of" can go. Words like "not", "vs" or "how" can change what a title means, so if yours depends on them, switch off Remove stop words or edit the result by hand.
5. Leave dates and IDs out unless the page is genuinely tied to a date. best-seo-tools-2026 looks stale in January, and fixing it later means a redirect.

Weak vs better slugs

Tip: for the first row, turning off Keep numbers under More options gives you best-seo-tools-beginners directly.

Using your slug in a CMS

Paste the generated slug into the field your platform provides:

• WordPress: set Settings → Permalinks to Post name, then edit the URL (permalink) field of each post or page.
• Shopify: use the URL handle under Search engine listing on products, collections and pages.
• Webflow: use the Slug field in page settings or on a CMS item.
• Custom or static sites: use it as the route or file name, for example /blog/your-slug/.

Changing a slug after publishing

Avoid it for pages that already rank or have backlinks. If you must change one, set up a 301 redirect from the old URL to the new one, update internal links and the canonical tag, and resubmit your XML sitemap. Without the redirect, visitors and crawlers hit a 404 and the page can lose the signals it had built up.